Digital marketing is the practice of promoting products, services, or brands using electronic devices and digital channels. It encompasses a variety of tactics and platforms, including:

1. *Search Engine Optimization (SEO)*: Optimizing websites to rank higher in search engine results to increase organic (unpaid) traffic.
2. *Content Marketing*: Creating and distributing valuable content to attract and engage a target audience.
3. *Social Media Marketing*: Using platforms like Facebook, Instagram, Twitter, and LinkedIn to promote products and interact with customers.
4. *Email Marketing*: Sending targeted emails to prospects and customers to nurture relationships and drive sales.
5. *Pay-Per-Click (PPC) Advertising*: Running ads on search engines or social media platforms where advertisers pay each time their ad is clicked.
6. *Affiliate Marketing*: Partnering with other businesses or individuals to promote products and share revenue.
7. *Influencer Marketing*: Collaborating with influencers who have a large following to promote products.
8. *Mobile Marketing*: Targeting users on mobile devices through apps, SMS, and other mobile-specific channels.
9. *Online Public Relations (PR)*: Managing an online presence and relationships with digital publications and influencers.

Digital marketing allows for precise targeting, real-time data analysis, and a broader reach compared to traditional marketing methods.